No-shows are a solo-practice tax. You can't eliminate them, but you can reduce them meaningfully with three small changes.
Steps
- Send the invitation the moment you bookThe longer the gap between “we agreed to meet” and “I have it on my calendar,” the higher the no-show rate. Send immediately.
- Require confirmationVisitor.Place invitations have a one-tap confirm button. A client who actively confirms is 60–80% less likely to no-show than one who passively has it on a calendar.
- Send directions 24 hours aheadThe second touchpoint — the directions appearing the day before — acts as a natural reminder. Clients who see the directions tend to show up.
- Have a cancellation policy in writingPut it in your invitation email, not buried in a booking page. If clients know the policy, they use the reschedule link instead of ghosting.